Desperate Relationships

So this happened.

When DC Comics rebooted its entire line of superhero titles last year, the publisher did away with Superman’s marriage to Lois Lane to pave the way for a new romance. Without further ado, EW can exclusively reveal that Superman’s new partner in love is no mere mortal, but a superhero icon in her own right: None other than Wonder Woman. herself.

So the first thoughts that went through my mind were outrage and disappointment… but after that, I started thinking a bit more about it, and these were the words that ran through my head:

“Oh, DC, are sales down? Are the higher-ups at Warner’s grumbling about how the company’s doing and what potential damage you’re doing to the trademarks? Are you jonesing hard for the oh-so-addictive thrills of getting the news media to pay attention to you and of randomly pissing off the fanboys who, for now, shell out the cash for your books? Too bad, guys, so sad.”

The sweaty, flailing, wheezing desperation for controversy-for-the-sake-of-controversy makes DC look increasingly weak and inept. I mean, really, they don’t even work to promote their books as good storytelling, good art, good writing — it’s all focused on manufacturing controversy, however they can get it.

I feel sad for the writers and artists who are trying to create good comics in the face of DiDio-Johns-Lee’s ham-fisted gropings into the world of marketing. Because they’ve made it pretty clear that they don’t care about making good comics, they just care about trolling the readers with badly thought-out ideas, trying harder and harder to piss off feminist comic fans, and getting interviewed by entertainment reporters. It’s a sad state of affairs for any good comic creator.

But for the company itself? For DiDio and Johns and Lee? I just want to laugh. They’re fooling fewer and fewer people by the minute, and I don’t know if they realize that.

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